Chasing Unicorns or Riding Steady?

Unraveling the Myth of Unreal Marketing Expectations

Data & Business Science
3 min readApr 5, 2024

In the bustling bazaar of the business world, where every sign, shout, and shiny object vies for your attention, I found myself caught in a whirlwind of expectations. It was like being promised a unicorn at every turn but ending up with a donkey wearing a party hat. The expectations set by the glittering world of business marketing often seemed as lofty as the Tower of Babel, reaching for the heavens but lacking a solid foundation on earth. It dawned on me, amidst this cacophony of promises and projections, that these unreal expectations might be the sandcastles we were all too eager to build, only to watch the high tide of reality wash them away.

Photo by Headway on Unsplash

In the pursuit of outshining the competition, businesses often paint a picture so grand it belongs in the Louvre rather than a strategy meeting. We’re talking about projections that could give the most optimistic fortune tellers a run for their money and marketing strategies so aggressive they’d make Genghis Khan look like a pacifist. The result? A marketplace cluttered with expectations so high that even Everest climbers would think twice.

But here’s the kicker: when the rubber meets the road and the glitter settles, the stark reality becomes apparent. Sales figures and customer engagement metrics start…

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Data & Business Science

Exploring the synergy of data science, machine learning, IT tales & Business. Insights by Gholamreza Zare & Pegah Malekpour Alamdari. #DataScience #TechStories