The Customer Evolution

Why Brand Marketing Needs to Level Up

Data & Business Science
3 min readMar 6, 2024

Let me tell you a story. Remember the days when flashy commercials, celebrity endorsements, and catchy jingles were the holy grails of marketing? Consumers were passive recipients, bombarded with messages telling them what to buy and why. Fast forward to today, and the landscape is unrecognizable.

Photo by charlesdeluvio on Unsplash

Today’s customers are sophisticated. They conduct their own research, compare prices and reviews, and hold brands accountable for their actions. They crave authenticity, transparency, and personalization. They want to connect with brands that share their values and have a positive impact on the world.

This shift in consumer behavior has exposed a critical gap in many brands’ marketing strategies. The old tricks don’t work anymore. We, as marketers, are facing a work in progress. We need to evolve our approach and embrace a customer-centric mindset to achieve true customer sophistication.

So, how do we bridge this gap? Here are some key areas where brand marketing needs to level up:

1. Embrace Transparency and Authenticity

Gone are the days of sugary slogans and carefully curated images. Today’s consumers see through the smoke and mirrors. They want brands to be authentic and relatable. This means…



Data & Business Science

Exploring the synergy of data science, machine learning, IT tales & Business. Insights by Gholamreza Zare & Pegah Malekpour Alamdari. #DataScience #TechStories