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The Van Gogh Syndrome in Business and Marketing
Why should every businessman learn it?
The Paradox of Art and Commerce
In the swirling galaxy of human creativity, nestled within the vivid strokes of genius and the shadowy hues of obscurity, lies a phenomenon as perplexing as it is poignant — the Van Gogh Syndrome. This enigmatic condition, named after the Dutch maestro Vincent van Gogh, symbolizes a paradox that has haunted artists since the dawn of time: the chasm between creating art and marketing it. Van Gogh, a titan of the art world, whose works now command astronomical sums, famously sold only one painting in his lifetime — The Red Vineyard. This irony is not just a tale of missed fortune but a saga that speaks volumes about the intricate dance between artistry and commercial success.
From the rugged walls of ancient caves to the sleek screens of digital galleries, art has been the mirror reflecting humanity’s journey. It’s more than just a record of who we are; it’s a testament to our ever-evolving identities. Yet, in this journey, there’s a twist in the tale. The artist, often caught in the whirlwind of creation, frequently overlooks a critical aspect of their journey — self-marketing. The art of self-marketing is a subtle yet powerful force, one that requires not just a brush but a strategy, transforming…
